You’d think that finding an accountant in London would be easy – after all, there are plenty of them, aren’t there?
The answer, of course, is Yes. There are hundreds of accountancy firms in London, some big, some small and it is there that the problem lies! Which one, from all those that there are to choose from, should you pick to handle your business accounts?
As with all tricky problems, there is usually no easy answer – you have to do a bit of research, look at websites, read customer testimonials, and so on. Finally, after eliminating those who are likely to be too big, or maybe too small or those which specialise in particular industries, but not yours, you may be lucky enough to find the accountant in London that you have been searching for.
What is more likely, however, is that you will find more than one likely contender. Accountants are plentiful in London so you may be spoiled for choice. So how can you eliminate the “also-rans” and finish up with the one you want?
We already know that most businesses, even accountancy practices, have websites but how important is that these days? Most people would say that it is vitally important since the website is often the first port of call that a potential customer makes when researching any product or service.
Go to Google, or another search engine such as Yahoo or Bing, and search for “accountants in London” – or any geographical location that is relevant to you. Eliminate the directory listings such as Yell.com and look at the individual accountancy practices that are listed on the first couple of pages. The fact that those accountants appearing on the first few pages of Google are there doesn’t mean that they are better accountants than those appearing further down, it simply means that they are making more of an effort to be seen – they want your business and are willing to invest in their online visibility in order to get it.
This isn’t new, it is just an up-to-date version of an age-old principle; put yourself where the action is.
If you are an accountant operating at a local level, in London or wherever you may be, then most of your business will come from that area. In the physical world, a business might attract attention by having a prominent position on the high street, or a more spacious out-of-town location perhaps. Online, however, everyone is equal and those who appear higher in the website rankings are those who are keen to get your business.
In most cases, the best thing to do is to request a quotation from your shortlisted suppliers and ask then speak to them and address any questions. If they want to charge you for this initial quote or for basic introductory advice then discount them and move on to the next one.
With a little patience, you will find an accountant in London that you will like, at a price that fits within your budget.