Your ally in business – why choosing an accountant is one of the most important decisions you’ll make An accountant should be seen as more than someone who does your finances. While you focus on running your business, you need to trust they ‘have your back’ when it comes to your company. They need to understand your business and where it is going, be your business advocate, warn you of potential dangers and provide you with advice to make your business better. You need to trust them as if they were part of your company, and know that your success is important to them. That’s why it is important to choose an accountant that fits with you. That they not only understand your business, but that you trust they are there to help you when...